Since 1961, Fred Segal has been a shopping destination rooted deeply in Hollywood pop culture with a laid-back style of luxury characteristic of Los Angeles. A pioneer in shopping as a sensual experience, it has launched numerous unique fashion and cosmetic brands. In April 2015, Fred Segal finally opened its first overseas store in Daikanyama, Tokyo, in a bid to pursue a more globalized market with its carefully curated merchandise and lifestyle products. Its second overseas store opened in Yokohama on March 4th, 2016.